I always suffer from post-Sale A Bration blues around this time of year. For the past few weeks, I've been going, going, going, with shows and classes and stamp camps and clubs. While it's always crazy fun, I step gratefully off the SAB treadmill each year. But the runner's high wears off all too soon.
Taking a mental vacation can be a good thing--a necessary thing--when you've been working as hard without a break as business demos often do during certain times of the year. However, getting your head back in the game can be a bit of a challenge, if you have been slightly too successful at relaxing!
A sense of letdown is totally normal after a big, multi-week sale. The constant flow of orders arriving via Mr. Brown trickles to a halt. You have to retrain yourself to not be disappointed in orders under the magic $50 mark, that would have delighted you in the past but now seem small.
Sometimes we recruited so well during SAB that suddenly we find ourself lacking customers. And since everyone just had a party, no one wants to book again so soon. For two months now you've been working event to event. You unpack from one and start packing for the next. Now suddenly, there are days between events--maybe even weeks. There is nothing pressing that must be accomplished--and so you don't know where to start.
Start by assuring yourself that blase' feelings or a sudden lack of direction is quite typical and does not mean that you are losing your touch or that your business is headed down the drain. Here are some practical tips to help you get kick-started after a big sale period:
- Make sure all your new SAB contacts are entered into Customer Manager, your email address book, your address book, your birthday calendar, and anywhere else you keep your contact info. Don't let your efforts go down the drain due to lack of follow up with new customers.
- Schedule an event for your customers to use up their consumables, such a crops or worknights. They're likely pretty stocked up after multiple Sale A Bration orders, and you'll want to help them run down their supplies so they won't feel too guilty when they want to place orders for the new catalog.
- Continue to share ideas on your blog or Facebook page with Sale A Bration products you know they have. You may be tired of them after three months plus the pre-order period, but your customers just got them, and will need inspiration.
- If they won't host again so soon after having back to back parties in their social circles, host your own workshop. Call past hostesses who didn't have one during SAB, too. If you have extra SAB sets (who doesn't?), offer those as a booking incentive.
- Use the down time to stamp something just for yourself, like a home decor piece or a creativity journal. When's the last time you made something pretty just for you?
- Shake things up. If paper is your preferred medium, try your hand at fabric for a bit, or dust off My Digital Studio. Participate in a challenge, or enter the Artisan Design Team contest.
- It's easy to get burned out during an extended sales period, so don't push it if it isn't happening right now. There's nothing wrong with needing a break. Close the stamp room door for a week after you deliver those final orders, and plan something fun with the family instead. Schedule a week's blog posts in advance and then try to go on the computer just once a day. But set a time limit on the break, or your vacation may stretch out longer than is good for your business.
Do you have routines for post-Sale A Bration blues? Maybe something you traditionally reward yourself with for making it through a busy time of year? Feel free to share your comments below.
Dream BIG, friend!