As I write this, there's one week left to get your money's worth out of a month-long promotional sales bundle. Time for some of us to ask ourselves some hard questions. Yes, I'm going to go there.
If you sincerely purchased (insert promotional item or special here) as a business expense and not as a knee-jerk reaction to cuteness : ) --what is your last-minute strategy for finishing strong? Do you have one?
Did you ever have one?
How many times have I added an item to my order, thinking to myself, "I'll have a class on this!"--but never even cracked open my planner to see if I could fit one in, or called the venue to see if they were available? Not even the most basic steps were taken to turn that impulse into an actual plan.
Remember, there's nothing wrong with purchasing whatever-whenever, if you can afford it and you have the space.
But if you're telling yourself you are buying things for your business, and then never following through with events and advertising, you need to stop kidding yourself. Those are not the actions of a serious business owner.
Own your actions! Learn from the past--proceed into the future. It may be too late to do anything with this particular promotion, but that doesn't mean you can't turn it into valuable business experience, even though it did not turn into valuable business profit.
Every single one of us has ordered something with good intentions that then fell by the wayside. Yes, I do it, too. But if this is a habit with you, and there's too much rubber sitting around un-inked at retirement time, then maybe it's time to stop the knee-jerk ordering and put a little more thought into what you order to show and share.
Business demonstrators have a plan beyond just having a huge box of new goodies arriving on the doorstep. What's yours?