Many of us pour our heart and soul into blogging, watching with pride as our categories fill with solid, inspirational posts. Our monthly archives become a library of resources that extend back for years.
However, once a couple days or weeks are past, how many people ever scroll back far enough to see those posts, EVER again? My crafting blog goes back over almost eight years now. When is the last time anyone viewed a post from more than the last six months, if that?
No one wants to think of their work as being wasted, but if you're not linking back to yourself, that's really what it is.
Linking back to yourself does three incredibly important things. First, it makes your hard work of the moment (your blog post) continue paying off down the road. We bloggers are working our TAILS off and it's all obsolete a week after it's posted.
Linking back is kind of like recycling, for bloggers. There's plenty of useful inspiration there, but it's no longer on the front page. Old posts find new life--when they actually get dusted off and seen once more. No one's gonna do that except you. Reuseall that work by referencing it wherever you can.
Secondly, linking back to yourself keeps guests on your blog instead of letting them head elsewhere. Every minute they stay on your blog increases the chance they'll pin, shop, sign up and connect with you. Recycle the visitors you already have at the same time you're attracting new ones.
Truthfully, there is enough inspiration on ONE active, regularly-posting demonstrator's blog to keep most people busy for a lifetime. Yet the average blog visitor stays less than a minute from arrival --and doesn't click on anything but the post they arrived on. You can change that SO easily!
Finally, linking back to yourself is a fantastic form of customer service. In essence, you are finding the information they didn't even know they needed to see, and making it super easy for them to have the most successful crafting experience possible. You're making yourself an indispensible expert, the person they will think of when they decide to look online for inspiration. Reduce the time it takes them to find what they need.
Posting about a banner? Link to two or three other ones so they can see different styles and occasions. Sharing a Christmas card? Link to that category so they can easily head right there for more holiday ideas. Posting a little gift package? Link to other boxes and bags you made so they can find the right size of project for the gift they're looking to send. Sharing the birthday card you made for your hubby? Link to last year's and the goofy one you made for your anniversary, too, so they get inspired to create for their loved one. Linking back to yourself is about meeting the customers' NEEDS.
The lesson here?
Try to link to yourself at least once EVERY time you create a new post. You may have to be a little creative to work it naturally into your new one, but it can be done. Reference old posts in your newsletter. And it's not too late to post older cards that you never got up in a gallery or forum. Every click, every view, every visit, counts.
Don't let all that work go to waste because you're so busy reinventing the wheel. An extra minute or two when you're blogging can rejuvenate your blog, raise your stats and plump up your sales in a very short space of time. I hope you'll give it a try!
Dream BIG, friend! And reduce... reuse... recycle!