One of the most valuable secrets I ever learned, yet one that is hardly ever mentioned, is how you direct customers to shop with you online as opposed to the generic company storefront. Many demonstrators do not realize that you can't just copy and paste the link to a product and expect it to always take your customer to shop with you. It's not quite that simple!
This handout explains why "cookies" (basically Internet shortcuts) sometimes cause customers to be directed to the last Stampin' Up store they were browsing, which might not necessarily have been yours! It shares the two most important links you need to know in order to send customers to both your main store page and to individual products.
Feel free to download and share, and as always, if you spot an error or have something to add, please leave a comment. We're all in this together! I hope you will benefit for years to come from this crucial little tip. It's something that levels the playing field in online sales a little--but only if you consistently create correct links. Take the extra moment to do it and your sales WILL rise.