Sometimes we have old retired stamps you can't even GIVE away--no matter how you've priced them and advertised them over the years. I had many outdated sets priced for three bucks and still no takers after two rummages. A friend suggested this idea and after trying it, I felt it worked well enough to share with you!
Break up the sets and dump them all in a "dollar" basket. Customers will LOVE picking over them and snagging a few to add to their collection. I know it's HARD to break up those sets--goes against everything in me! But remember that customers do not have the hangups we do and are familiar with buying single stamps here and there.
Even if you only sell 3-4 of the stamps out of a set, you've made more than you would have if the sets languished in your closet for another year or two (or ten!) taking up space physically and emotionally.
If you like, go through the stamps before you dump them and pull out any that have never been inked. Package those up with a Stampin' Spot in a cello bag with a cute topper and use them as prizes.
After the basket has been around to a few events with you, box up the leftovers and donate to a school or charity. They will love it, it's a charitable donation, and you will know you truly got the last drop of business out of those once-beloved stamps before you let go.
Or, find a large jar (pickle jars work great) and stuff it with as many stamps as you can fit in. Have your customers guess the number just like they would guess the jelly beans at a baby shower. Winner takes it home!
The dollar basket technique can work for a variety of retired items besides just stamps! Ribbon samplers, partially-used embellishments, packages of still-useable paper scraps--if you have trouble getting items to MOVE at a sale, a dollar basket is a fun way to continue to profit from past business investment when more traditional rummage avenues have failed.
Just make sure that your basket is not so fun and interesting that they no longer feel the need to order! Don't take it to every event, and never take it to a hostess event since it might affect her party sales. Also, make sure every item in there is retired, so you're not violating any policies.
Do you have a dollar basket tip or success story to share? Leave a comment!
I'm thrilled beyond words that so many of the demonstrators I know are motivated to work for ALASKA this year! For many, it will be their very first incentive trip. I'm working towards it, too! I've compiled a list of hopefully-helpful reminders/thoughts regarding this exhilarating jump-start period at the beginning. Read it now so you can be prepared for some of the emotions and practicalities that are going to occur during this exciting year!
It's going to be one of the hardest things you've ever done, but also one of the most fun and rewarding experiences of your whole life. My heart is with every one of you who has dared to dream this huge and audacious dream! We can do it!
Feel free to share this handout with your teams or local support gatherings. Many demonstrators find it helpful to add an hour-long bonus session focusing on earning the trip, before or after their regular monthly meetings. You could also schedule a bi-weekly coffee date for all the demos in your area who are working towards this goal, or start or join a Facebook support group for the purpose.
Whatever you do, don't labor alone on this goal. Surround yourself with positive people and keep your eyes on the prize! The groundwork you are laying RIGHT NOW will determine how the rest of your year goes.
Heard the saying, “one size fits all?” How often is that really true? I know it’s certainly not true in clothing, for this short and "curvy" girl, anyway! I don’t believe it is true in MOST things, actually, and it's not true in business, either.
Some customers become eager blog subscribers and devour everything you put out there. Others will be content with an emailed newsletter once a week or month. Some will love chatting on Facebook or leaving comments on Instagram. Some never connect online at all and only see you in person at games, clubs or church. Customers need multiple ways to connect with you.
There are a LOT of different ways to connect these days. Gone are the days the phone or snail mail was our only option for staying informed. And at the same time, there's a LOT more things to be informed about as the size and scope of our product line has increased dramatically in the last decade. Staying up to date takes regular, timely and succinct communication like never before.
However, many of us have not really increased the forms of communication nor the manner or timing in which we communicate. That's not good!
Having all your communication come in just one or two forms means you are not reaching any customer or potential customer who does not prefer to communicate in that way.
We catch a glimpse of what we are leaving on the table every time a customer friend comments "I didn't know you were doing this! I would have come!" They either did not get the word, or did not get it long enough and loud enough that it was truly heard above everything that screams for the attention of the busy modern woman.
If we're going to gather up all the peripheral crafters in your circle and engage with them regularly, you have got to stack the deck by finding the communication styles and avenues that resonate most with these people.
You can quote me on this: advertising an event just one or two ways is really not advertising it at all.
I believe this is part of the answer as to why many demonstrators are experiencing a decline in event attendance. They are using outdated methods of communication or not using the forms of communication their customers have come to prefer.
YOU must be your own PR person (Public Relations). YOU have to create the buzz, generate the excitement, blanket the airwaves. No one else is going to do this for you.
I know it's not the most-favorite part of the job for many of us. But it may well be the single most crucial aspect of direct sales.
Can you learn to create your own "media blitz" for your events? Of course you can!
Try advertising your next upcoming event in FOUR different ways. You can use email, newsletter, blog, Facebook, phone, flyers, Instagram, mailing, group text, Twitter—whatever you prefer, but use a minimum of four different ways to promote it. You're going to love the results of a new mindset where advertising is given the amount of attention it needs to deliver the kind of results you want.