We've all been there... that moment of realization that it's been days since we blogged, and likely to be more days until we have a chance to craft something to blog about.
Professional bloggers knows some secret post types that add value to your site without dumping poor or hasty content into cyberspace--and that won't leave customers dissatisfied with how often you're (not) posting.
See Part One of this article here, then read on for five more great ideas for blog posts when you have nothing new to blog about!
- Gift Certificates: we don't think of these except at the holidays, but actually, people need gift cards all year long. Grab a couple of old gift card holder ideas (or compile a board on Pinterest) and create a post about the gift certificate options you offer. PS--Be SURE to include a graphic or photo with your post, or there's nothing to allow people to pin it. NEVER blog without at least one photo!
- Newsletter Sign Up: When's the last time you did a specific blog post about signing up for your newsletter? it's not enough just to have the sign up box on the side or to occasionally mention they should join. You should be DRIVING customers to that priceless contact list! A newsletter self-identifies people who WANT your sales pitches--it is worthy of it's own blog post once a quarter! Embed the sign-up form right in the post to remove any obstacles or excuses for not joining.
- Video Playlist: this is especially fun if you don't do video tutorials yourself. Create a YouTube playlist of the official Stampin' Up videos. YouTube shows all sorts of recommendations after a video ends, so having a playlist helps customers stick to the corporate videos and not stray into watching other companies' videos. Organize the playlists into helpful categories like "easy gift ideas" or "new techniques." Share the link in a post, embedding the first one right there in the blog to provide a visual.
- Family News: if you are not in the habit of sharing much personally, it's time to loosen up! People want to do business with PEOPLE, not PRODUCTS. It's ok to post some family trip pics or your recent family photo shoot. Don't overdo it, but if it's been a bit since you posted anything personal, customers love to get to know you better. Often these are the most-commented-on posts of the whole year.
- Unboxing: we've all seen the videos of demonstrators who ordered the entire catalog opening their boxes and talking their way through every product in the book. While that's not even close to possible for 99% of us, we can still take the VERY popular "unboxing" idea and use it in ways that suit our budget and style. I've done unboxing videos on bags of mailed-in swap cards. I've done them on our cardmaking kits. You can do one on every Paper Pumpkin. Use the word "unboxing" in your post title--it's a social media goldmine. I don't know why we're so fascinated watching people unpack things, but hey--if it gets viewers and readers, go for it! If you don't do video, then just take a picture of every step in the process of opening your chosen item. Write a short line or two about your thoughts as you went through each step, being sure to communicate your utter excitement.
There you go--together with Part One, that's ten blog posts you can pull together in a hurry when the stampin' mojo has flown the coop or you truly do not have time to sit down and get crafty. Exercise your creativity in a totally different way by creating a content-rich, useful blog post from nothing! Happy blogging!