Recently I posed an interaction question on my Facebook business page: "Have you stopped following any craft blogs lately, and why?" The ensuing comments were full of wonderful "what not to do's" and I thought that many bloggers could benefit from hearing what their former (or potentially former) followers had to say.
Remember, these were followers at one time. People who discovered a blog and liked it enough at first perusal to bookmark it or subscribe. In some cases, they were subscribed for months or years before calling it quits. If it were my blog, I'd want to know why people were bailing out. No, you won't be able to please everyone, but are you unintentionally alienating some of your readership?
Here's what former followers have to say about the reasons they left:
- I quit because they stopped using mostly their own products and just used whatever
- I quit because their site was a garish color/font too small/too light/hard to see actual content
- I quit because the person seemed negative/angry much of the time
- I quit because it was more about their pets than about stamping
- I quit because they didn't post regularly
- I quit because her projects were quite sloppy and messy
- I quit because they never responded to questions/comments
- I quit because she started doing all/mostly all digital scrapbooking
- I quit because the person was so preachy with their life choices
- I quit because they only posted CASE'd (copied) cards
- I quit because she only does videos and I can't see those easily
- I quit because they began to post only/mostly tutorials for sale/product shares
- I quit because they only posted specials/news and never their personal work
- I quit because her style was one-note and she never EVER ventured outside it
- I quit because she had music that would blare out and scare me half to death/wake up my kids
- I quit because it seemed she made everything but cards
Did you see something all of these reasons have in common when you read through the list?
They are ALL under your control.
Sometimes people complain about something that we can't or don't know how to change on our blog, due to technology limitations, time, or personal resources. But these common alienating factors listed by former followers are ALL within the realm of what is possible to easily change, starting with your very next post.
Focusing on what we can change is always a better tactic than fussing over what we cannot.
Why should I change? you might be thinking about now. Don't I have the right to blog how and when and why I see fit?
Yes, you certainly do have that right. But your followers also have the right to be turned off by unprofessional behavior or content that is unoriginal or doesn't fit their needs. Your willingness to adapt your blogging behaviors to better suit your audience is what, bottom line, separates the hobby blog from the business-generating blog. Which do you want?
Dream BIG and blog hard!