I've been researching stamping blogs lately, and while I've compiled a handy list of tips and tricks to implement, I've also seen some extremely unfortunate practices. The amount of wasted effort and under-utilized resources is distressing.
Your blog will clearly showcase the difference between yourself as the ultimate hobbyist and yourself the papercrafting business person. Which one are you?
Seven easy steps to ensure your blog fails:
- make sure no one can ever find it again. Have a long blog name that's hard to type or that subs in numbers for words. Make sure you use .net or .me or dot whatever--anything but dot com. And once in a while, change the name of your blog entirely. After all, you're worth hunting for, aren't you?
- make sure you don't own your own domain name. That way, in addition to your long and interesting blog name, everyone will have to remember what blog platform you use. It's so nice to be the center of attention, don't you think?
- make sure there's no way to subscribe to it. Don't bother to activate the subscription via email box or set up an RSS feed burner. Definitely don't give them options for how they'd like the content delivered. This ensures they have to physically come back to your blog every single day just. in. case. some gorgeous thing dripped from your fingertips onto the screen. Which I'm sure it does, all the time.
- make sure it's not connected to social media. I know, you spent all that time setting up a business account for Facebook, Pinterest, Instagram, Twitter, Linked in and Google+. But linking all those cute little individual social media icons is just SO hard. Surely it's enough that they can see them. Besides, they line up in a row sooo pretty and they match the header you spent so much time selecting from the generic pool.
- make sure no one will realize you sell these products. Never link to your store, or when you must, only link to the main store and not your own personal page. Never provide supply lists and tell them where they can get what they need to make their own. I'm sure they just somehow know that you are a demonstrator for the company. Wouldn't want to be pushy, now, would we?
- make sure you don't spread the word. Don't ever mention you have a blog. Don't include it in your newsletters, your flyers, or your business card. Don't ever direct anyone there from Facebook. Don't pin anything to Pinterest on a regular basis. You're so awesome, people should just come there all by themselves, drawn to you by your raw magnetism. It's gonna be awesome.
- make sure you don't post too much. Definitely not every day. Maybe not even every week. You wouldn't want to set their expectations too high, after all. It's better to surprise them with a flurry of eight or nine posts once every, oh, say, three months or so. Keep them guessing. That's the ticket.
Follow these seven sure-fire tips and ENJOY your blog's success! And speaking of things that are enjoyable, you could leave me a comment and I wouldn't mind at all.
Dream BIG, friend! And blog hard.