As I have been wandering around the internet verifying demonstrators for the SOMHS business Facebook group, I have come across a good number of blogs and Facebook headers bearing out-of-date information, old catalogs still up, holiday pictures still featured prominently. That definitely sends a poor message to anyone looking for an active, enthusiastic demonstrator!
I've compiled a list of quick tips and tricks you can use to freshen up your blog and other social media sites to make sure you're communicating the most recent information possible, in the most appealing way possible.
- Change out your catalogs promptly. There's no excuse for not having the current catalogs available with free sites like TAMS providing courtesy catalog widgets for all demonstrators. TIP: I mark the date each new catalog begins and ends on my planner so that I am reminded to change them out.
- Get a fresh headshot. Let's face it--we've changed "a bit" since that eight-year-old photo we have been using. Time to get a new one! TIP: If you have trouble finding a photo of yourself that you actually like, try changing it to black and white. For some reason it feels kinder and softer, and as a bonus, it won't clash with your color scheme.
- Liven up your color palette. Colors are intensely psychological. They "speak" even louder than words. Are yours fresh? Up to date? Fun? Do they fit with the feel and style of your chosen brand name and the color combos you lean towards? Do they grab attention? Do they feel warm and welcoming in the winter, and cool and refreshing in the summer?
- Update your header. If you don't have a professionally designed one and don't have the computer skills to do it yourself, my best tip is Fivver.com, a site that connects free-lance designers with people who need something quick. You can get a logo designed for five bucks. Blog headers and Facebook covers for ten bucks. That's a pretty cheap facelift!
- Use the corporate graphics from your company. Stampin' Up provides a large file of gorgeously staged photographs with each new catalog. These will help you sell products we carry without actually having to own every last one of them. Do you know where to find this file? How to download it to your computer, un-zip it and use the photos? Time to learn! Click on Happening Now, then Catalogs.
- Delete old sales and recruiting information. There's no reason to have the Pick A Pack of Papers sale from 2014 on your site, or the Starter Kit promotion from eight years ago still in your Facebook photos. If it was strictly sale information and not projects, delete it without hesitation. If there were projects in that post that you don't want to lose, delete just the sale info and change the wording so it's more "evergreen." Focus on the layout or idea or color combo instead of the specific set or tool. Evergreen posts and photos continue to be relevant--and bring in business--long after the product itself has been discontinued.
- Check for broken and dead links. Nothing's more frustrating than stumbling across info you want to pursue, only to discover the link no longer takes you there. I use the free site deadlinkchecker.com to identify links that are not functioning so I can easily fix them or go delete the old post. HINT: do this regularly, so it's not overwhelming. If you've not been in the habit of checking this or deleting outdated sales info, the first time you check for dead links will be a bit of a shock!
I hope you've gotten some great tips from this list. If you have a "quick facelift" idea to share with your fellow direct sales consultants, please leave a comment. Thanks for visiting Song of My Heart Demonstrators today!