This Sale-a-Bration I am trying something new, and I love it! Rather than tackling all the SAB sets at once and trying to make a million samples, I am featuring one reward item per week (or two if it's papers). I create enough samples for three separate blog posts showcasing how versatile the item is.
This strategy creates a little media blitz around one item at a time. Rather than "look at this!" "now look at this! "wait, now look at this!" constantly, I'm building my case for that stamp set over the course of a week's social media efforts.
It gets it's full share of the spotlight in the week's newsletter, makes a deeper and more memorable splash with my customers, and best of all, it gets my full attention in the stamp room. I'd almost forgotten what it felt like to focus on a single stamp set like that! It made my craft sessions far more enjoyable, focused AND productive.
It's not to late to pull back for a moment, evaluate, and proceed with strategy. Sale A Bration is just three weeks in and we have ten left to go. Maybe three blog posts a week is not going to happen, but could one? Maybe you've already managed to make samples for everything. Great--now schedule the posts in advance and revist those sets to add one more post per week. Maybe you're not going to have time to make samples at all. Could you pull together a quick pinboard for each SAB reward choice and feature that once a week?
I love this new strategy so much I'm planning to proceed with a similar one each time a new catalog rolls out. Consistent, purposeful focus is not only the most efficient way to tackle a new sales period, but it's less stressful for the demonstrator, and a more effective sales tactic than running around like a distracted Santa tossing dozens of new toys at my customers in an unsustainable barrage.