I'm thrilled beyond words that so many of the demonstrators I know are motivated to work for ALASKA this year! For many, it will be their very first incentive trip. I'm working towards it, too! I've compiled a list of hopefully-helpful reminders/thoughts regarding this exhilarating jump-start period at the beginning. Read it now so you can be prepared for some of the emotions and practicalities that are going to occur during this exciting year!
It's going to be one of the hardest things you've ever done, but also one of the most fun and rewarding experiences of your whole life. My heart is with every one of you who has dared to dream this huge and audacious dream! We can do it!
Feel free to share this handout with your teams or local support gatherings. Many demonstrators find it helpful to add an hour-long bonus session focusing on earning the trip, before or after their regular monthly meetings. You could also schedule a bi-weekly coffee date for all the demos in your area who are working towards this goal, or start or join a Facebook support group for the purpose.
Whatever you do, don't labor alone on this goal. Surround yourself with positive people and keep your eyes on the prize! The groundwork you are laying RIGHT NOW will determine how the rest of your year goes.
Good luck, and DREAM BIG!
Heard the saying, “one size fits all?” How often is that really true? I know it’s certainly not true in clothing, for this short and "curvy" girl, anyway! I don’t believe it is true in MOST things, actually, and it's not true in business, either.
Some customers become eager blog subscribers and devour everything you put out there. Others will be content with an emailed newsletter once a week or month. Some will love chatting on Facebook or leaving comments on Instagram. Some never connect online at all and only see you in person at games, clubs or church. Customers need multiple ways to connect with you.
There are a LOT of different ways to connect these days. Gone are the days the phone or snail mail was our only option for staying informed. And at the same time, there's a LOT more things to be informed about as the size and scope of our product line has increased dramatically in the last decade. Staying up to date takes regular, timely and succinct communication like never before.
However, many of us have not really increased the forms of communication nor the manner or timing in which we communicate. That's not good!
Having all your communication come in just one or two forms means you are not reaching any customer or potential customer who does not prefer to communicate in that way.
We catch a glimpse of what we are leaving on the table every time a customer friend comments "I didn't know you were doing this! I would have come!" They either did not get the word, or did not get it long enough and loud enough that it was truly heard above everything that screams for the attention of the busy modern woman.
If we're going to gather up all the peripheral crafters in your circle and engage with them regularly, you have got to stack the deck by finding the communication styles and avenues that resonate most with these people.
You can quote me on this: advertising an event just one or two ways is really not advertising it at all.
I believe this is part of the answer as to why many demonstrators are experiencing a decline in event attendance. They are using outdated methods of communication or not using the forms of communication their customers have come to prefer.
YOU must be your own PR person (Public Relations). YOU have to create the buzz, generate the excitement, blanket the airwaves. No one else is going to do this for you.
I know it's not the most-favorite part of the job for many of us. But it may well be the single most crucial aspect of direct sales.
Can you learn to create your own "media blitz" for your events? Of course you can!
Try advertising your next upcoming event in FOUR different ways. You can use email, newsletter, blog, Facebook, phone, flyers, Instagram, mailing, group text, Twitter—whatever you prefer, but use a minimum of four different ways to promote it. You're going to love the results of a new mindset where advertising is given the amount of attention it needs to deliver the kind of results you want.
MOST direct sales consultants have trouble setting good goals. They either don't set them high enough, and lose interest and focus because they know in their heart they'll be able to hit it without really trying--or they set them TOO high, with no real plan in place to actually do the steps that will be required to hit such an audacious goal.
For the last several years I've taught my Business Boosters training group this easy way to categorize and quantify your goals. I tell them to think of their goals as exercises they are doing from your office chair. Grasp, Reach, and Stretch. Every goal you set falls into one of these three categories.
I hope you'll keep this simple way of categorizing and evaluating in mind as you work through your plans for the year. If you are comfortable sharing one or more of your "Grasp-Reach-Stretch" goals for this year or month here in the comments, please do so! Sometimes people don't even know what to work towards, and your goal might spark one of their own. We're all in this together!
One of the most valuable secrets I ever learned, yet one that is hardly ever mentioned, is how you direct customers to shop with you online as opposed to the generic company storefront. Many demonstrators do not realize that you can't just copy and paste the link to a product and expect it to always take your customer to shop with you. It's not quite that simple!
This handout explains why "cookies" (basically Internet shortcuts) sometimes cause customers to be directed to the last Stampin' Up store they were browsing, which might not necessarily have been yours! It shares the two most important links you need to know in order to send customers to both your main store page and to individual products.
Feel free to download and share, and as always, if you spot an error or have something to add, please leave a comment. We're all in this together! I hope you will benefit for years to come from this crucial little tip. It's something that levels the playing field in online sales a little--but only if you consistently create correct links. Take the extra moment to do it and your sales WILL rise.
I love goal-setting! Knowing where you are, where you've been and where you are going will help you set well-defined challenges for yourself. Did you know that just by writing it down, you've increased the chances that it will actually happen? Many studies have shown that goals written down are 30-40% more likely to be achieved.
Fill out the Ultimate Stampin' Goals worksheet thoughtfully and post it somewhere where you can refer to it regularly. For your convenience, I have included both the PDF handout version and the original Word document that you can customize for yourself or your team.
Download Stampin Goals Worksheet (PDF document)
Download Stampin Goals Worksheet (editable Word Document)
Dream BIG, friend! Good luck in the new Stampin' Up year!
Psst....Put "Alaska Grand Vacation" on one of those lines--let's work for it together!
As I write this, there's one week left to get your money's worth out of a month-long promotional sales bundle. Time for some of us to ask ourselves some hard questions. Yes, I'm going to go there.
If you sincerely purchased (insert promotional item or special here) as a business expense and not as a knee-jerk reaction to cuteness : ) --what is your last-minute strategy for finishing strong? Do you have one?
Did you ever have one?
How many times have I added an item to my order, thinking to myself, "I'll have a class on this!"--but never even cracked open my planner to see if I could fit one in, or called the venue to see if they were available? Not even the most basic steps were taken to turn that impulse into an actual plan.
Remember, there's nothing wrong with purchasing whatever-whenever, if you can afford it and you have the space.
But if you're telling yourself you are buying things for your business, and then never following through with events and advertising, you need to stop kidding yourself. Those are not the actions of a serious business owner.
Own your actions! Learn from the past--proceed into the future. It may be too late to do anything with this particular promotion, but that doesn't mean you can't turn it into valuable business experience, even though it did not turn into valuable business profit.
Every single one of us has ordered something with good intentions that then fell by the wayside. Yes, I do it, too. But if this is a habit with you, and there's too much rubber sitting around un-inked at retirement time, then maybe it's time to stop the knee-jerk ordering and put a little more thought into what you order to show and share.
Business demonstrators have a plan beyond just having a huge box of new goodies arriving on the doorstep. What's yours?
Someone very wise once let me in on on the secret.
It's not about what YOU can do. It's about what THEY can do.
The best demonstrators are not necessarily the best stampers. In fact, if your personal talents and crafty "perfectionism" are getting in the way of your ability to provide practical projects and teach simple tricks to make their crafting sessions more successful, you may be missing the point of the business.
If you're one of those artisan crafter demonstrators--which is totally great--make sure you're also offering basic information and breaking things down for newbies. Are ALL your classes over-the-top? Does EVERY blog post have to be stunningly gorgeous?
How is that reaching the new? It's not.
It's reaching the advanced, already-crafters--and a bunch of your fellow demonstrators.
The one group already has it, and the second might not have it-- but will never purchase from YOU.
Something to think about. I'm not asking you to be false to your "art." Go ahead and share the tricked-out WOW card--but share it as a "stepped-up" version of something simpler and more practical for everyday crafters. At least SOME of the time.
Your customers will appreciate it even more, and it will bring in more new business, than the knock-your-socks off projects ever did. I promise.
Compiled a little handout for your team meetings based on a six-part series of Facebook posts on the Song of My Heart Demonstrators page. You're welcome to join us there if you are not already a follower! But enjoy these six tried-and-true techniques for getting guests at a show to book off that party.
Got an idea for a handout? I'd love to help you put it together in a nice format and share it with your fellow demonstrators. Let's help each other succeed without reinventing the wheel! If you have a resource you think others could benefit from, email me at Lyssa@songofmyheartstampers.com