“Somewhere in the world someone is training when you are not.
When you race him, he will win.” – Tom Fleming
This sports-related quote struck me profoundly the other day, with obvious implications for business.
While I am goofing off, not prioritizing, making excuses, someone else is strategizing and staying focused.
__And they will get the customer. And I will not.
While I am whining about paying $5 for Facebook advertising or the $3 fee for unlimited linking services at TAMS, someone else is investing without complaining.
__And they will get the order. And I will not.
While I am online complaining about the company in a demo forum or pinning projects I'll never actually make, someone else is working on their brand and creating in their studio.
__And they will get the pins and engagement, and I will not.
While I am hemming and hawing over a decision, someone else will make it and move forward.
__And their business will experience growth. And mine will not.
Successful business people have a healthy, realistic but pressing sense of time. They realize and own the outcome of their decisions.If you make the decision to work haphazardly, you will get different results from someone who chooses to stay on task.
This seems obvious, but in the moment, day-to-day, we do not see the choices we are making, and we never think about the end result of the path we are on. You don't wander your way down one road and then successfully arrive at a totally different destination on the opposite side of the mountain. We somehow delude ourselves that hobby effort will yield business results.
Taking ownership of your day-to-day choices and being honest with yourself about the results you are trading in the moment is hard. But it's crucial. Be the one who is working the business while others are watching worthless television. Be the one who's in the studio whether she feels the mojo or not. Be the one who faithfully and consistently follows up while others work in spurts and starts.
Then you'll be the one who achieves the awards. And they will not.