Let's talk labels! Here's some tips from the pros about maximizing that little self-adhesive sticker that you slap on each new Idea Book, fresh out of the boxes.
There's a lot to be learned about strategies for the new catalog--
when is the last time you tried a different way of distributing them?
The distribution of a new catalog is way to important to take casually. Your preparation in advance can be the difference between a sales season that blows your mind, and one that blows over.
First things first: if you have not ordered or printed your catalog labels, it's time! The new catalogs can be ordered or redeemed with Flex Points beginning May 3rd, 2016. Have your labels in hand by the day they arrive on your doorstep.
Many demonstrators include a coupon sheet, a book mark, a recruiting letter, or sampler with their initial catalog distribution--get those ready as well (see photo below for a quick In Colors sampler project I did last year). This makes really, really good business sense! After all, you are already paying for the shipping. I use flat-rate Priority Mail envelopes, so I can fit a lot more in those besides just the catalog, at no additional cost. I can include a Paper Pumpkin sample, a class schedule, a handmade card--whatever I want to add that personal touch.
Four Quick Tips for Creating Your Labels:
- It's tempting to cram as much info on a label as possible, but less is actually more. Choose the top two ways you prefer people connect with you and the TOP action you want them to take.
If you're printing your own, don't make the font so small they need a magnifying glass to read it! Only the top line should be bolded to catch their attention. Use a readable font style and be as succinct, using as few words as possible.
Graphic logos are great for promoting your brand, but often either don't translate well to small labels, or take up too much valuable space. Leave it off, or spring for the larger, business-card-sized labels.
If you want to use actual business cards (most of us have plenty of them!) Tear N Tape is an inexpensive way to permanently attach business cards to catalogs-- and it contributes to your sales. You can also use Xyron machines or sticker-making paper.
Something else to think about: Catalogs are meant for distribution and can be seen by anyone and everyone out there, once they leave your hands. If it bothers you to have your home address or a home phone number in public, don't put that on your labels. Order or print separate return-address labels that you only use on cards. I have different labels for the different aspects of my business: one for Etsy thank yous, one for my downline that says "with love from your upline," one for customer cards with my blog on it, and non-business ones for sympathy cards and other personal correspondence. Not everyone needs ALL your info.
One last tip: Consider a fun game for your customers at new catalog time! "hide" a label or sticker on a different page in each catalog, or say 10 catalogs out of every 40 you give out. It can be a giveaway, a special offer, or some other little bit of fun. Be sure to promote it when you hand out the catalogs so that everyone gets the word that you're playing a game. They'll POUR over those books looking for that special sticker, and be so excited when they find it!
What new catalog distribution tips do you have, that other demonstrators could benefit from? Share them in the comments!