Several people have asked me lately to tell them how I run my 10-10-10 events. Basically the premise is ten cards, that take about ten minutes each to make, costing the customer ten dollars. At my 10-10-10's, I have ten stations set up and every one works at their own pace. I am careful to use ten different color schemes, ten different layouts, and lots of different accessories, in order to limit products floating around the room.
Some of you are aghast at how little the customer is paying for that number of cards--and yes, it's true that we are talking bargain-basement pricing on this event. There are multiple ways to make money at a 10-10-10, however, and no reason whatsoever for you to lose money at it.
First, don't lose money: make sure you keep your costs low. There are four main areas where you will need to watch your expenditures: venue, refreshments, projects and incentives. Here are some tips to help you with each of those areas.
The venue is the place you are holding the event. Obviously if you have room to set up that many stations in your house at once, you've got it made. For the rest of us, finding a location to borrow or rent is the only option. Honestly, if you can't find a room cheaply enough, you may not be able to profitably pull off a true 10-10-10 event because you will need to charge more to cover the rental.
The refreshments are an area where a lot of demonstrators go a little nuts. I firmly believe in serving snacks at EVERY get together, because I think it is an important part of fostering that fun "party" atmosphere. However, it can be a black hole that profits get sucked down, if you let it. Look for simple recipes that cost very little time and money to make, rather than convenience foods or picking something up on the way.
The projects are something no demonstrator wants to be known for skimping on. Here's where your creativity needs to make up for the lack of pricey embellishments. Here's where you need to do at least one 1-layer card. This is where you set the fancy DSP aside and return to the good old fashioned techniques, and let the stamps shine on their own.
If you have truly designed cards that can be made by your customers (not you!) in ten minutes or less, they will most likely be cheap enough to qualify for a 10-10-10 card. Get yourself the Price Breakdown per Piece for demos and USE it. . . not after your event, but before you place the order, so you can tweak your design if you realize you aren't going to be able to afford to use that particular button, or you need to substitute the cheaper narrow grosgrain for the fancier satin.
Don't forget to have your customers bring their own adhesives. They should be trained to do this, with frequent reminders. I also recently (regretfully) had to stop including envelopes in the price, as it just got too expensive. At the price customers are paying for this event, they should not expect the red carpet.
Also, watch your costs on the incentives. Ideally, give away only handstamped items or things you have gotten for free from Great Rewards, Sale A Bration, or hostess benefits. One popular and effortless door prize at my events is too allow the winner to make an extra card, or to take the sample project of their choice home with them.
Secondly, make money: Primarily, of course, you need attendance. 10-10-10's will never make money with four people there. So advertise like crazy, and get on that phone. Put a printed quarter-sheet advertisement in every order you hand out for the entire month in advance.
Aim to keep your expenses to five dollars per person. That includes everything--all four of the areas outlined above. Obviously if you are only going to clear five dollars per person, that is not good enough for all your time, effort and supplies. Your supplies are covered, so consider the five per person to be payment for your prep time. At this point we have broken even.
So you'll need to get orders at the event. The good news is, we've kept our event fee low enough that everyone feels able to order. You are also the hostess for this event, so you will be getting those benefits. This is the point when we move from "breaking even" to being profitable.
And squeeze out every last drop of profit there is to be made at a 10-10-10. If you have cut extra, or if someone doesn't show, announce that people can make additional cards, while supplies last, for just $1.00 each. You can also put together packets of the remaining pieces and sell them, or use them at a subsequent event.
Finally, make sure you don't do this type of event very often. A 10-10-10 should be more of a "loss leader" which helps you attract new customers and appeals to a certain bargain-hunting clientele. Be sure to leave comments with any questions you might have, and I'd be happy to chat further with you about 10-10-10's Used wisely, they are awesome business tools--but in incautious hands, they can be a disaster. I know which one you want to have!