Why won't our teams recruit? There are many reasons, but I've found that the number one concern demonstrators share about recruiting is a fear of losing their best customers.
Many uplines attempt to train on the "long view," which is certainly legitimate. You DO have to take the long view when it comes to team building. It doesn't happen overnight, and the majority of the financial rewards take time to accrue. It takes a lot of faith to be excited about recruiting when your quarterly minimum hasn't been made yet.
Others train on "if you don't offer the opportunity, someone else will." You'll lose them eventually anyway, so recruit just to hang onto them, even if it hurts you. There's truth there, too, and a lot of fear and a lot of "grit your teeth and eat your veggies because they're good for you."
I've trained on both of those points, and they're legit. But I think there's a better way to begin from the very beginning.
What if we begin by looking at our customer pool not as a static object (to be guarded and defended at all costs!!) but as a temporary base camp for moving them into being part of the company.
It is a natural flow as they learn more about the company, the quality of their products, the trust the demos have in it, the company's mission statement and purpose, and how the company treats its employees.
There needs to be a constant inflow of incoming customers and a matching outflow as they become new recruits. Not just a slow leak of people who drift away or turn to other hobbies, but a steady movement that keeps us consistently working to provide inflow to match the outflow.
You know what happens to a pond that never receives fresh water, right? It becomes stagnant very quickly. The water level also drops steadily from evaporation and ground leakage, and since it never receives any fresh, it will be dried up within months.
Where we go wrong in clinging to our customers and feeling like we've been robbed if they become demos is disrupting the natural inflow and outflow. You're continually fighting nature--sounds like a peaceful and relaxing place to be, eh?
Are you disrupting the natural order of things by resisting recruiting from your customer base?
Could your team use a reminder that customers and hostesses are what THEY were before you turned THEM into demonstrators? That's a pretty eye-opening fact to have pointed out. You'd think it would be obvious, but we seem to magically forget the fact when we make the jump from customer/hostess to demonstrator.
What a far more joy-based experience recruiting can be, when we see it as a natural turn of events in our little ecosystem. Food for thought as you head into the end of the month.
Comments